We are world leading experts in Decision Neuroscience and Information Processing.

Our combination of Neuroimaging with Machine Learning helps our clients revolutionise the effectiveness of their medical communication material.

What we can do for you

What we did for others

You're in good company

Our expertise

Medical research and clinical laboratory tests are rapidly increasing, which challenges health care practioners on how to best integrate evidence in making decisions about the day-to-day care of their patients.

From a Neuroscience viewpoint this makes perfect sense: most decisions involve countless variables and draw on multiple brain networks, resulting in a complexity that cannot readily be put into words.

The majority of the variables that influence our decision making can only be measured as it unfolds in the brain. Our technology tackles this problem by directly measuring the brain processes that shape decisions.

This allows us to predict decisions with higher accuracy than traditional tools.

Our approach:
we use neuroimaging & machine learning

Drawing on powerful machine learning algorithms and our unique databank of 25.000 MRI experiments, we have identified brain networks that, when activated, predict what decisions people are going to make. We can do this in real-time, on second-by-second basis. This technology enables us to provide specific and actionable insights to optimize medical communication material.